When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, people rarely buy because they need… they buy because they want to experience the feeling that comes with buying.
We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one, but if we’re totally honest we’ll have to admit that we could’ve got by without it. What does this mean to your advertising campaign?
You probably heard the phrase “It’s a marathon, not a sprint” applied to a wide range of situations. Anything that requires some sort of long-term commitment and devotion to excellence and quality over time is a fair game, as far as the saying is concerned. Make no mistake, great relationships require that you stick to somebody regardless of what you feel. Maybe you woke up on the wrong side of the bed, they’re not all that nice to you, there are all sorts of things going on around you that can affect your relationship. Despite all of that, whether these threats come from inside or outside, you have to stick to it: this is commitment. This is all about dedication and seeing something all the way through, from the beginning through the middle to the end. Instagram marketing is one of these things.