How to gain more followers on social media for your personal trainer business?

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As a personal trainer or fitness coach, one of the best ways to promote your business is through social media. Having an active presence on social media platforms such as Facebook, Twitter, and Instagram can help you reach a wider audience and attract more potential clients. However, simply having a social media account is not enough. You need to actively engage with your followers and provide them with valuable content in order to build a strong following. In this blog post, we'll give you some tips on how to gain more followers on social media for your personal trainer business.

1. Provide value

Woman exercising with a personal trainer

If you’re a personal trainer, then you know that social media can be a great way to attract new clients and grow your business. But what’s the best way to use social media for your personal training business? The answer is simple: by providing value 

Think about it this way. When someone follows you on social media, they’re essentially saying, “I want to see what you have to share.” So, if all you ever share are deals, special offers, and other forms of self-promotion, then it’s only a matter of time before people stop following you. On the other hand, if you focus on providing value by sharing helpful tips, inspiring stories, and valuable resources, then you’ll not only attract new followers, but you’ll also keep the ones you have 

And when it comes to personal trainers, there’s no shortage of valuable content to share. After all, as a trainer, you have a wealth of knowledge and expertise when it comes to exercise, diet, and overall wellness. So if you’re not sure how to get started, here are three ideas to get you started.

Idea #1: Share your favorite exercises 

One great way to provide value on social media is to share your favorite exercises with your followers. This could include anything from basic bodyweight exercises that can be done at home with no equipment to more advanced moves that require access to a gym. You can even go one step further by sharing exercise routines that people can follow along with, or demonstrating proper form for common exercises like squats and lunges. Not only will this give your followers some great ideas for their own workouts, but it will also show them that you’re an expert in your field who is always looking out for their best interests.

Idea #2: Share healthy recipes 

Another great way to provide value on social media is to share healthy recipes with your followers. As a personal trainer, you likely have a lot of experience with nutrition and healthy eating, so why not share that knowledge with the people who follow you? In addition to sharing recipes, you can also provide helpful tips for meal prep, portion control, and making healthier choices when eating out.

Idea #3: Share Installation guides or video tutorials 

If you sell products like fitness equipment or workout programs, then another great way to provide value on social media is to share installation guides or video tutorials with your followers. For example, if you sell home gym equipment like dumbbells or kettle bells, then you could share a video tutorial on how to properly set up the equipment. Or if you sell an online workout program, then you could share a series of videos showing people how to complete the exercises in the program. Not only will this help people get the most out of your products, but it will also show them that you’re always looking out for their best interests 

No matter what industry you’re in or what product or service you’re selling—if you want to be successful on social media—you need to focus on providing value. And when it comes time to create content for your personal training business’s social media accounts—whether it’s Facebook, Twitter, Instagram, or any other platform—keep this tip in mind: share exercises, healthy recipes, installation guides, and video tutorials. Your followers will appreciate it…and so will your bottom line.

2. Engage with your followers

Happy florist reading a text message during the tea break

If you’re a personal trainer or fitness coach, then you know that social media can be a great way to connect with potential and current clients. But did you know that engaging with your followers on social media can actually help you get more followers? It’s true! Here’s why engaging with your followers is so important, and how it can help you grow your personal trainer business.

When you engage with your followers on social media, you’re building relationships. And when you have strong relationships with your clients, they’re more likely to refer you to their friends, family, and colleagues. In fact, word-of-mouth marketing is still one of the most effective marketing strategies out there. So if you want to get more clients, start by engaging with the ones you already have!

Another reason why engaging with followers is important is that it shows that you care about your clients and their experience with your brand. When you take the time to respond to comments and questions, you’re sending the message that you’re interested in hearing what your clients have to say. This can go a long way in creating a positive association with your brand. And when people have positive associations with your brand, they’re more likely to use your services again in the future.

Finally, engaging with followers on social media can help you create loyalty among your client base. When people feel like they are part of a community or that their voice is being heard, they’re more likely to stick around. So if you want to turn one-time clients into lifelong fans, make sure you’re engaging with them on social media!

Engaging with followers on social media is important for personal trainers because it helps build relationships, creates positive associations with the brand, and fosters loyalty among clients. When done right, engagement leads to more referrals, repeat business, and ultimately, more success for personal trainers.

3. Start posting reels

Woman scrolling through social media

One of the best ways to engage with your audience on social media is by posting reels. Reels are short, engaging videos that can be up to 90 seconds long. They’re perfect for sharing tips, tricks, and workout routines. And they’re an excellent way to show off your unique personality and brand. If you’re not already posting reels on social media, here’s why you should start:

Reels are attention-grabbing

In today’s busy world, it can be hard to get people to stop and watch a long video. Reels are the perfect solution to this problem. Because they’re short and sweet, they’re more likely to hold someone’s attention than a traditional video. And, if your reel is interesting and well-made, viewers will be more likely to watch it all the way through. Plus, once they’ve finished watching your reel, they’ll be more likely to follow you on social media so they can see more of your content.

Reels are easy to make

Another great thing about reels is that they’re easy to make. You don’t need any fancy equipment or editing software. All you need is your phone and some creativity. If you’re not sure where to start, there are plenty of tutorials online that can help you get started making amazing reels.

Reels are versatile

Another reason why reels are such a great tool for personal trainers and fitness coaches is that they’re versatile. You can use them to show off your personality, share workout tips, give sneak peeks of upcoming events or products, or even just share a behind-the-scenes look at what goes into being a personal trainer. The possibilities are endless! 

If you’re not already posting reels on social media, now is the time to start. Reels are attention-grabbing, easy to make, and versatile—everything you need in order to connect with your audience on social media. So what are you waiting for? Get out there and start filming!

4. Run giveaways or contests

Fitness blogger making giveaway presenting orange barbells

A great way to get people to follow your account is by running giveaways and contests. People love free stuff, and if they have the chance to win something by following your account, they’re more likely to take the bait. In this blog post, we’ll go over some tips on how to run a successful giveaway or contest that will help you boost your personal trainer business 

1. First, you need to decide what kind of prize you want to give away. It should be something that would appeal to your target audience and that is relevant to your business. For example, if you’re a personal trainer who specializes in helping people lose weight, you could give away a month of free personal training sessions or a year’s supply of healthy snacks.

2. Once you’ve decided on a prize, you need to set up the rules for the giveaway or contest. These rules should be clear and concise so that there is no confusion about how to enter or what the winner will receive.

3. Next, you need to promote the giveaway or contest across all of your social media channels. Make sure to use attractive visuals and engaging copy so that people will be tempted to click through and learn more about the prize.

4. Finally, once the giveaway or contest is over, make sure to announce the winner publicly so that everyone knows that the contest was legitimate. This will also help encourage people to participate in future giveaways or contests that you may run.

Giveaways and contests are a great way to boost your personal trainer business by getting more followers on social media. Just make sure to choose a prize that is relevant to your target audience and set up clear rules for how the contest will operate. Promote heavily across all of your social media channels and announce the winner publicly when it’s all over.

5. If you have the money then start Boosting

By creating and boosting posts on platforms like Facebook, Instagram, and Twitter, you can reach a wider audience and attract new clients.

What is boosting a post? 

When you boost a post on social media, you’re essentially paying to have that post seen by more people. For example, let’s say that you create a post on Facebook promoting your personal training services. You could then choose to boost that post so that it appears in the newsfeeds of people who live in your city and are interested in fitness.

The great thing about boosting posts is that you can target them very specifically to ensure that they’re seen by your ideal audience. For example, if you’re targeting people who live in your city and are interested in fitness, there’s no point in wasting your money by having your post appear in the newsfeeds of people who live outside of your city or who have no interest in fitness.

How boosting posts can help grow your personal trainer business 

When you boost a post on social media, you’re essentially paying to have that post seen by more people. For example, let’s say that you create a post on Facebook promoting your personal training services. You could then choose to boost that post so that it appears in the newsfeeds of people who live in your city and are interested in fitness.

Here are a few ways in which boosting posts can help grow your personal trainer business:

1. Reach a wider audience 

As we mentioned above, one of the main benefits of boosting posts is that it allows you to reach a wider audience with your message. When you boost a post, it has the potential to be seen by hundreds or even thousands of people who wouldn’t have seen it otherwise .

2. Increase brand awareness 

Another benefit of boosting posts is that it can help increase brand awareness for your personal trainer business. The more times people see your name and logo, the more likely they are to remember it when they’re looking for a personal trainer.

3. Attract new clients 

Last but not least, boosting posts can also help attract new clients to your business. If you create an interesting and engaging post about your personal training services, there’s a good chance that some of the people who see it will be interested in hiring you as their trainer.

Conclusion

If you’re looking for ways to gain more followers on social media for your personal trainer business, then try out some of the tips we’ve mentioned above! Providing value, engaging with followers, using relevant hashtags, and running giveaways or contests are all great ways to attract new followers and keep them engaged with your brand. So what are you waiting for? Start promoting your business today!

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