How to land your first personal training client?

Table of Contents

Landing your first personal training client can seem like a daunting task. It doesn't have to be though. There are things you can do to increase your chances of landing that first client and building a successful business. In this article, we'll discuss some tips on how to land your first personal training client.

1. Check your network

As a personal trainer, your network is one of your most valuable assets. Your network is everything. When you’re first starting out, it can be difficult to find clients. This is because you don’t know anyone. But if you tap into your network of friends, family, and acquaintances, you may be surprised by how many people are interested in working with you. Of course, it’s important to be professional when approaching potential clients.

You’ll want to have a well-developed pitch ready, and it’s also a good idea to have some referrals lined up. But if you take the time to reach out to your network, you’ll be more likely to find success as a personal trainer. Don’t make the mistake that a lot of trainers make which is coming over as desperate.

2. Connect with people at your local gym

People speaking in gym

Many personal trainers get their first client by connecting with people at their local gym. This is probably the best and easiest place to start out. You can start by striking up conversations with people while you are working out. Ask them about their fitness goals and whether they have considered working with a personal trainer.

If they express interest, offer to give them a free workout or consultation. This will give you a chance to show off your skills and build rapport. You can also connect with people by attending local fitness events or volunteering at charity races.

Handing out business cards and sharing your passion for fitness will help you to make connections that can lead to new clients. With a little effort, you can quickly build a base of loyal clients who will help you to achieve your personal training goals.

3. Take advantage of social media

Personal trainer leveraging the power of social media for his personal training business.

One of the best ways to get your first personal training client is to take advantage of social media. In today’s interconnected world, potential clients are just a few clicks away, and platforms like Facebook and Instagram provide an ideal way to reach out and make a connection. When crafting your social media strategy, it’s important to be strategic about which platforms you use.

For example, LinkedIn is a great place to connect with business professionals who may be interested in your services, while Instagram can be useful for sharing before-and-after transformation photos and testimonials from satisfied clients. By utilizing social media wisely, you can quickly build a base of potential clients and take your personal training business to the next level.


As a personal trainer, you need to have a steady stream of new clients to keep your business going. While there are many ways to find new clients, Facebook can be an especially effective platform. With over 2 billion active users, Facebook offers enormous reach.

You can use targeted ads to reach people in your area who are interested in fitness and health. Additionally, you can use Facebook groups to build a community around your personal training business. By creating a safe space for people to ask questions and share success stories, you can create a loyal following of potential customers.

With a little effort, Facebook can be a powerful tool for finding new personal training clients.


Instagram is one of the best platforms to find your first personal training clients. The platform has about 1.4 billion users. By sharing your expert knowledge and engaging with other users, you can quickly build a following of potential clients who are interested in your services.

In addition, Instagram provides an excellent platform for promoting your business, including special offers and discounts. And because most users access Instagram through their mobile devices, you can reach a wide audience with just a few clicks.

So if you’re looking for new personal training clients, make sure to leverage the power of Instagram.


Social media has become a powerful tool for marketing in recent years, and TikTok is one of the most popular platforms out there. With over 800 million active users worldwide, TikTok offers a huge potential audience for personal trainers looking to acquire new clients.

The platform has exploded in popularity in 2020 and 2021, thanks in part to its unique format of short-form videos. This makes it an ideal platform for personal trainers to showcase their skills and knowledge, and connect with potential clients who might be interested in their services.

In addition, TikTok’s algorithm ensures that videos are widely seen by users who are interested in the topic, making it an efficient way to reach a large number of potential customers. With its huge user base and engaging format, TikTok is a powerful tool that personal trainers can use to reach new clients and grow their business.


There’s no doubt that LinkedIn is a powerful networking tool. With over 610 million users, it’s a great platform for connecting with potential clients. And when it comes to personal training, LinkedIn can be an invaluable resource. Here are just a few ways LinkedIn can help you get more personal training clients:

By creating a professional profile, you can show potential clients that you’re a credible trainer with the skills and experience to help them reach their fitness goals.

LinkedIn is a great way to connect with potential clients in your city or region. By building up your network of contacts, you’ll be able to reach out to more people who might be interested in personal training.

You can use LinkedIn to share blog posts, articles, and other content that will interest potential clients. This is a great way to show your expertise and build trust with potential customers.

If you’re looking for more personal training clients, LinkedIn should definitely be part of your marketing strategy. By building a strong profile and networking effectively, you can reach a whole new pool of potential customers.

4.Start advertising

Personal trainer helping young woman in a park with stretching exercises

As a personal trainer, your success depends on your ability to attract clients. While word-of-mouth is an important marketing tool, it can take time to build up a solid base of referrals. A more immediate way to get clients is to take out an ad in the local paper or on a popular website. Before you start spending money on advertising, though, it’s important to do your research.

Find out what other personal trainers in your area are charging and what services they offer. You’ll also want to make sure that you’re clear about your own niche and what you have to offer that will appeal to potential clients.

Once you’ve got a good understanding of the market, you can start crafting your ad. Keep it short and to the point, highlighting your unique selling points.

With a little effort and some careful planning, you can quickly get your personal training business off the ground by attracting new clients through advertising.

Facebook/Instagram Ads

Facebook and Instagram ads are a great way to get your business and services in front of your audience. If you to learn more about how to advertise your business on Facebook we just recently wrote a blog which you can read.

Read the blog:

Google Ads

As a personal trainer, one of the best ways to get new clients is to use Google Ads. By creating a targeted ad campaign, you can reach potential clients who are specifically searching for personal trainers in your area.

Additionally, you can use Google Ads to target potential clients based on their interests and demographics. For example, if you specialize in training women over the age of 50, you can target your ads accordingly. By using Google Ads, you can reach a wider audience and increase your chances of getting new personal trainer clients.

Tiktok ads

TikTok is a social media platform that allows users to create and share short videos. With over 500 million active users, TikTok has quickly become one of the most popular social media platforms. And for businesses, TikTok offers a unique opportunity to reach a large audience.

Unlike other social media platforms, TikTok ads are highly personalized. TikTok allows businesses to target ads based on interests, demographics, and even behaviours. This means that you can reach potential clients who are specifically interested in personal training.

Additionally, TikTok ads are less intrusive than other types of advertising. Because users are already watching short videos on the platform, your ad will blend in seamlessly and is less likely to be ignored.

Local newspapers

Advertising in the local newspaper can be an effective way to reach potential personal training clients. By placing an ad in the fitness or sports section, you can target individuals who are interested in getting in shape.

In addition, newspaper ads typically offer a relatively low-cost way to reach a large audience. When creating your ad, be sure to include information about your experience and credentials as a personal trainer. You may also want to highlight any specialties or areas of expertise that you have. In addition, be sure to include your contact information so that potential clients can easily get in touch with you.

5. Start attending local events

Fitness event

Attending local events is a great way to get your first personal training client. By getting involved in the community, you can show potential clients that you’re invested in their well-being.

Attend health fairs, charity walks, and other events that focus on fitness and wellness. You can hand out business cards and flyers at these events, and you may even be able to give a short presentation about your personal training services. Attend local events to get your first personal training client today!

6. Get yourself a website and start doing SEO

Young woman looking at laptop seriously.

Any business needs a strong foundation, and for a personal trainer, that foundation is a professional website. Not only will this help you to market your services, but it will also give potential clients a way to learn more about you and your unique approach to fitness.

In addition to creating a website, it is also important to invest in SEO (search engine optimization). This will help your site show up in search results when potential clients are looking for a personal trainer in their area. By taking these steps, you can attract your first personal training client and get your business off to a strong start.

How to build a personal trainer website

Now you probably want to know how to build a personal trianer website. Well luckily for you we have already written a blog that explains how you can build a personal trainer website in 5 easy steps without any knowledge of code.

Read blog:

Personal trainer seo

Seo is very important and that is wy we have written a full blog showing you how you can use SEO for your personal trainer business.

Read blog:

7. Conclusion: How to land your first personal training client?

1. Check your network

2. Reach out to friends and family

3. Leverage social media

4. Start advertising

5. Start attending local events

6. Get yourself a website and start doing seo

There you have it. By following these simple steps, you can landing your first personal training client in no time. So what are you waiting for? Get started today! If you need help finding your first personal training client then don’t hesitate to reach out to us.

Leave a Reply

Your email address will not be published. Required fields are marked *