What is TikTok and how can personal trainers use it to market their business?
TikTok is a social media platform that allows users to create and share short videos. It’s perfect for promoting fitness and healthy living because it’s a fun and easy way to share tips, workouts, and motivation. Plus, with over billion active users, TikTok is a great way to reach more people with your message.
Here are 10 tips on how personal trainers can use TikTok to market their business.
1. Create engaging videos that show your personality and highlight your training methods
Think about your audience and what kind of platform you are using.
TikTok is a fun and entertaining platform that allows you to be creative and connect with other users. In order to make the most of TikTok, you need to learn how to adapt your content and voice to the culture of the platform.
This doesn’t mean compromising your own brand values, but rather understanding how to best communicate with the TikTok community. By doing so, you can create engaging and entertaining content that will resonate with users.
Don’t make your videos too formal and scripted
If you’re looking to make it big on TikTok, being authentic is key. You don’t need a fancy and expensive video setup either, a phone will do just fine as long as your ideas are good and the lighting is decent.
Try to show a lot of the human side of your business
TikTok is all about being relatable and showing your personality. When it comes to marketing your personal training business, try to show the human side of your business. Here are some examples:
- Share your personal story and how you got into fitness.
- Show behind the scenes footage of you training clients.
- Share your favourite tips and workouts.
- Give your followers a sneak peek of what goes on behind the scenes.
2. Share tips and advice on health, fitness, and nutrition
As a personal trainer, you have a lot of valuable knowledge to share with your followers. Use TikTok to share tips and advice on health, fitness, and nutrition. By doing so, you’ll not only be providing valuable content, but you’ll also be establishing yourself as an expert in your field.
Here are some examples of video content you can make:
- Share your top tips for staying fit and healthy.
- Give advice on how to start a workout routine.
- Share your favourite healthy recipes.
- Offer tips on how to stick to a healthy diet.
- Share your tips on how to stay motivated.
- Give advice on how to overcome obstacles.
- Offer advice on how to stay fit during pregnancy.
3. Use hashtags to reach a wider audience
When it comes to promoting your personal training business on TikTok, hashtags are essential. By using relevant hashtags, you can reach a wider audience and get your videos seen by more people. Plus, you can use TikTok’s hashtag challenge feature to participate in trending challenges and reach even more users. Here are some popular personal trainer hashtags and their overal views:
- #personaltrainer: 18.75B views
- #fitnessmotivation: 16.61B views
- #health: 11.38B views
- #workout: 11.04B views
- #fitfam: 11.02B views
- #gym: 149.0 B views
- #healthylifestyle: 4.7B views
- #fitnessjourney: 1.7B views
- #nutrition: 6.8B views
- #fit: 38.5B views
It’s generally recommended that you use a maximum of five (5) hashtags on any given video. When choosing which hashtags to use, consider a mix of trending hashtags, niche-specific hashtags, and awareness hashtags. By doing so, you’ll be able to reach a wider audience and have a greater impact. Collaborate with other fitness professionals on joint videos.
4. Collaborate with other TikTok’ers in the fitness industry to create joint videos
This is a great way to reach a new audience and build relationships with other professionals in your field. When collaborating, be sure to choose users who have a similar target audience as you. This will help to ensure that the video is relevant and interesting to your followers. Here are some examples of joint videos you can make:
- Workout routines
- Tips and advice videos
- Collaborate on a fitness challenge
- Share your favourite healthy recipes
- Give advice on how to start a workout routine
- Offer tips on how to stay motivated
- Give advice on how to overcome obstacles
- Collaborate on a fitness transformation video
5. Share your videos on other social media platforms to broaden your reach
Once you’ve created your videos, be sure to share them on other social media platforms. This will help to broaden your reach and increase your chances of being seen by potential clients. When sharing your videos, be sure to use relevant hashtags and tagging other users.
6. Advertise on TikTok
Despite the fact that TikTok is primarily focused on content rather than advertising, enterprises may still use ads that blend in well with the rest of the content on the platform to expand their audience. Here are the different kinds of ads you can run on TikTok:
1. In-feed video ads: These are short, skippable videos that appear in between other videos on the TikTok feed. They can be up to 60 seconds long, and can include a call-to-action button that links to an external website.
2. Brand Takeovers: These are advertisements that appear as soon as the TikTok app is opened. Brand takeover ads are more expensive than in-feed ads, but they can be worth the investment if you want to make a big impact. These ads take over the entire share of voice for a category, so only one advertiser can run them per day. Keep in mind that these ads are also very short, so you’ll need to make a strong impression quickly.
3. TopVew ads: These are more expensive, enhanced versions of brand takeovers. This video content can be as short as 5 to 60 seconds, and it may be liked, commented on, or shared by viewers.
7. Decide when and how often to post on TikTok
One of the most important things you can do to ensure success on TikTok (or any social media platform) is to pay close attention to your audience’s usage habits. What times are they online? Which days of the week do they use TikTok the most? If you post late at night when most of your customers or viewers are asleep, for example, you’re likely to miss out on initial engagement and the potential boost from TikTok’s algorithm.
It’s crucial to constantly monitor and analyze these metrics to determine the best times to post your videos. TikTok offers built-in analytics that you can access by switching to a Business account (for free). To do this, go to your app settings and click on “Manage Account” to switch.
The best time to post on TikTok varies depending on the sector, but our analysis of over 50,000 posts shows that the overall best time to post on TikTok is:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
8. Jump on the latest trends and challenges
TikTok is constantly changing and evolving, which means that marketers need to be on top of the latest trends and challenges if they want to be successful. Luckily, there are a few easy ways to stay up-to-date:
- Follow popular TikTok users in your industry
- Check out the “For You” page to see what’s trending
- Use TikTok’s search function to find relevant challenges and trends
- Keep an eye on TikTok’s algorithm changes
By staying up-to-date with the latest trends, you’ll be able to create content that resonates with your audience and gets you the views, likes, and shares you’re looking for.
9. Make sure to use music and special effects in your videos
TikTok is all about creative content, so it’s important to make sure your videos are attention-grabbing and visually appealing. One way to do this is to use music and special effects in your videos. TikTok offers a wide range of built-in soundtracks and audio effects that you can use to make your videos more engaging.
Here is a summary of all TikTok features:
Video length: You can make a video that is up to 10 minutes long
Flip: You can switch between your phone’s front and back cameras.
Speed: You can adjust the frame speed of your videos to speed them up or slow them down.
Filters: If you want your videos to look more attractive, you can apply color or contrast filters.
Beautify: With beauty filters, you can access an array of different looks to modify your facial features.
Timer: You can stop recording automatically after a set period of time.
Reply: You can respond to comments on any other videos.
Flash: You can enable or disable flash on your phone’s camera.
Effects: You can add overlays, face transformation effects, background changers, voice changers, interactive effects and more to your content to make it more engaging.
Templates: You can Drag and drop your photos and/or videos into pre-made templates to quickly create amazing content. You can always edit the sounds, effects and text later.
By staying up-to-date with the latest trends, you’ll be able to create content that resonates with your audience and gets you the views, likes, and shares you’re looking for.
10. Remember to have fun!
TikTok is all about having fun and being creative, so make sure to enjoy yourself while you’re creating content. If you’re not having fun, it will be difficult to make engaging videos that your audience will enjoy.
Conclusion
There you have it! These are just a few tips on how you can use TikTok to market your fitness business. With over 655 million active users, TikTok is a great way to reach a large audience and market your business. So what are you waiting for? Start creating awesome content and see the results for yourself!
