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The 8 most effective ways to market your online business without spending a dime!

As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no return on investment. Advertising online may be a better option. You can track the effectiveness of each advertisement. Then, you can focus your marketing strategies on the techniques that are the most profitable. Plus, there are options for online advertising that don’t cost you any money at all! To help you and your business, we've come up with 9 techniques that you can use to build high-quality backlinks to your website, and attract more visitors. Let's take a look:

1. The skyscraper technique

This is an image of skyscrapers of chicago

This is a method that was developed by online marketing experts and it has been used more and more the last few years to get more backlinks. So how is it done? This is method has 3 steps

Step 1: Find a good piece of content that has a ton of links pointing to it.

Step 2: Next you need to create a piece of content that is better, or more valuable, than that one and publish it on your website.

Step 3: Lastly, contact those who link to the original piece of content and ask them if they would rather link to your higher quality piece of content, instead. Some will!

2. Create infographics

This is an image of plan for profitable business

This is one of the more popular ways to build backlinks. The reason for this is that infographics are easy to understand and share.

  • To do this, you will need to find an appropriate topic in your field, perhaps a trending topic, gather the data, and find someone to make this data visually appealing.
  • This is important but be sure to include links to your website in the infographic.
  • The moment you create the infographic, add it to your website and your social media accounts, where it will likely be shared.


3. Write guest articles

This is an image of middle age pretty caucasian woman use an old typewriter to write a blog or book

When you create articles to place on other websites, you get to put your content in front of a new audience. This increases the exposure to your own website.

This method is good not only for creating that important backlink but can also increase your own reputation and social media following.

– by Let’s Build That Site


4. Write testimonials

This is an image of testimonial headline text on notepad at office desktop table with technology

Now, what do mean by writing testimonials? A lot of times, you can get a backlink in exchange for a testimonial. Make a list of any products you are using and contact the owner of the website that promotes this product. Offer to make a testimonial for their product as long as you can put a link to your website.

5. This may sound crazy but try donating to non-profit organisations

This is an image of workers of the non profit organization distributing donations

Now, what do mean by writing testimonials? A lot of times, you can get a backlink in exchange for a testimonial. Make a list of any products you are using and contact the owner of the website that promotes this product. Offer to make a testimonial for their product as long as you can put a link to your website.

6. Get interviewed

This is an image of interview on the radio

Once you become known as an authority in your niche, you’ll find that others will come directly to you for an interview. Many will link to your website in their promo materials for the interview as well as in the interview itself.

In the meantime, before others are coming to you, look for websites that are looking for interviewees. Contact them, telling them you wish to participate in the interviews and what knowledge you can contribute.

7. The broken-link method

This is an image of link building

This method involves contacting a webmaster to report broken links on their website. While doing this, you suggest adding a link to your own website.

As you are helping the webmaster by finding this broken link, the chances of them replacing the link with your own or adding one of yours will be quite high.

Peruse quality websites in your field, so any added links will be from other experts in your industry, resulting in a high-quality link.

8. Spy on your competitors

This is an image of suspicious young man with binoculars spying through blinds

When you spy on your competitors, you’ll get a better idea of what content they’re creating and the backlinks that they’re building. You can then make better content on the same topics and acquire backlinks from many of the same websites that link to your competitor.

9. Promote your content

This is an image of woman holding smartphone to enter the code to get a discount from the store

In life sometimes the best approach to building backlinks is to approach website owners yourself via email. One easy way to gain a backlink is to find those that create weekly or monthly roundup posts. You can then email these people links to your best guides and ask them to add them to their latest roundup article.

If you struggle to find the email address of the webmaster, check out their social media profiles. Also, LinkedIn is always a good place for professional contacts.

Conclusion

To conclude, building backlinks can be a challenge but using these strategies will certainly help you to build the quality backlinks you seek.

Written by:
Kevin Jefferson (a.k.a Kev The Builder)
Kevin Jefferson (a.k.a Kev The Builder)

Hey, nice to meet you! I am founder of Let's Build That Site. Let's Build That Site has spent the last few years helping fitness entrepreneurs grow or start their business online. We can do the same for you and your business. If you would like to know more then feel free to take a look at our services or you can reach out to us via [email protected] Have a great day!

Kevin Jefferson (a.k.a Kev The Builder)

Kevin Jefferson (a.k.a Kev The Builder)

Hey, nice to meet you! I am founder of Let's Build That Site. Let's Build That Site has spent the last few years helping fitness entrepreneurs grow or start their business online. We can do the same for you and your business. If you would like to know more then feel free to take a look at our services or you can reach out to us via [email protected] Have a great day!

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