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Websites should offer a service, not just lip service. Make sure that your coaching website actually offers something to a visitor. Here are five pointers that will help turn a passerby into someone who will stay to learn more. By offering these options for visitors, you can turn a “potential” client into an “actual” client.

Get their email addresses

This is an image of businesswoman checking e mail online on laptop

A good way to get a lurker to introduce himself is to offer a resource that can’t be accessed without an email address. This could be a newsletter, a free online coaching video, a subscription, or anything else, as long as it stands behind a wall where the key is contact information. Once that is given, use it to slowly introduce subscribers to your work.

Give the visitors scheduling options

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People like to have options to schedule, reschedule, and cancel appointments at their convenience. One way to provide convenience is an online calendar that clients can use for scheduling without your involvement.

Show off

This is an image of cropped view of woman reading ebook at home

Now is not the time to be bashful. When someone checks out your website, illustrate that your knowledge is beyond stellar and absolutely vital to a successful life. Do this by having a small ebook to offer, or perhaps record a video interview so that visitors can get an idea of who you are.

Help visitors spend money

This is an image of friends shopping shoes online

While it takes far more effort on your part, try to make a shopping cart available on your website. This will allow visitors to hire you immediately. Once they learn more about you, they won’t be able to stay away.

Respond to the best questions of your ideal client

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This would essentially be the Frequently Asked Questions area of your website. Presumably, a lot of potential clients will have the same sorts of problems, so why not have a section that lists popular questions and answers? This lets visitors to the website know that other people have had their problems, and that you know how to address those particular issues. 

Written by:
Kevin Jefferson (a.k.a Kev The Builder)
Kevin Jefferson (a.k.a Kev The Builder)

Hey, nice to meet you! I am founder of Let's Build That Site. Let's Build That Site has spent the last few years helping fitness professionals grow or start their business online. We can do the same for you and your business. If you would like to know more then feel free to take a look at our services or you can reach out to us via [email protected] Have a great day!

Kevin Jefferson (a.k.a Kev The Builder)

Kevin Jefferson (a.k.a Kev The Builder)

Hey, nice to meet you! I am founder of Let's Build That Site. Let's Build That Site has spent the last few years helping fitness professionals grow or start their business online. We can do the same for you and your business. If you would like to know more then feel free to take a look at our services or you can reach out to us via [email protected] Have a great day!

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