Start engaging with your followers on a regular basis
One of the best ways to turn your followers into clients is to start engaging with them on a regular basis. This means responding to their comments, liking their posts, and even sending them private messages. When you take the time to interact with your followers, they’ll be more likely to think of you as a person rather than just a trainer or coach.
Additionally, you can use this interaction as an opportunity to learn more about your followers and what they’re looking for in a personal trainer or fitness coach. By getting to know them better, you’ll be able to offer them the services that they’re truly interested in.
Make sure you are offering value in your bio
When someone new visits your profile, the first thing they’re going to see is your bio. This is why it’s so important to make sure that you are offering value in your bio. If you simply list your services without providing any information about how you can help your clients, then you’re not likely to get many clients from your Instagram following.
Instead, use your bio to tell potential clients what you can do for them. Include information about your specialties, your experience, and why you’re the best trainer or coach for them. When you provide value in your bio, you’ll be more likely to turn followers into clients.
Example instagram bio’s that provide value
Example 1: I help women reach their fitness goals so they can feel confident and strong
Example 2: Specialize in helping busy professionals get in shape and improve their overall health
Example 3: I work with clients of all fitness levels to help them achieve their desired results.
Example 4: I have years of experience as a personal trainer and I’m passionate about helping people improve their health and fitness.
Post content that is interesting and useful
If you want to turn your followers into clients, then you need to post content that is interesting and useful. This means posting workout tips, healthy recipes, fitness motivation, and anything else that your potential clients might find helpful.
When you provide value in your posts, you’ll be more likely to get potential clients interested in working with you. Additionally, you can use your posts as an opportunity to showcase your skills and expertise.
By posting high-quality content, you’ll be able to show your potential clients that you know what you’re doing and that you’re the best trainer or coach for them.
The 80/20 Rule
When it comes to posting content on Instagram, it’s important to follow the 80/20 rule. This rule states that 80% of your posts should be about providing value and 20% of your posts can be self-promotional.
If you stick to this rule, you’ll be able to provide value to your followers while still promoting your personal training or coaching business. Additionally, you can use the 20% of your posts that are self-promotional to promote special deals, discounts, or anything else that you think might interest your potential clients.
Tell stories to connect with your followers
People love stories, which is why you should use them to connect with your followers and turn them into clients. When you share stories about your own journey as a trainer or coach, you’ll be able to connect with your followers on a deeper level. Additionally, you can use stories to show potential clients how you’ve helped others achieve their fitness goals.
When you share stories, make sure to be authentic and transparent. This way, your followers will be able to see that you’re a real person who is passionate about helping others reach their fitness goals.
Dm your followers individually and start a conversation
Another great way to turn your Instagram followers into clients is to reach out to them individually and start a conversation. This can be done by sending them a direct message or responding to their comments on your posts
When you reach out to your followers, make sure to be friendly and helpful. This way, you’ll be able to build a relationship with them and show them that you’re interested in helping them reach their fitness goals.
Additionally, you can use this as an opportunity to promote your personal training or coaching business. For example, you can let your followers know about special deals or discounts that you’re currently offering.
Example messages you can use to reach out to your followers
Example 1: Hey, I noticed that you’re interested in fitness and I just wanted to let you know that that your profile is amazing!
Example 2: It’s great to see you working hard to reach your fitness goals!
Example 3: I’m so happy to see you accomplishing your fitness goals!
Example 4: Loved your last post about fitness! Keep up the great work!
Example 5: Thanks for following me! I’m excited to see what new content you produce.
Example messages you should not send to your followers
Example 1: I just wanted to let you know that I’m a personal trainer in case you’re interested.
Example 2: If you ever need help reaching your fitness goals, then please contact me
Example 3: Hey, I noticed that you’re interested in fitness. Do you want to hire me as your personal trainer?
As you can see, the first set of messages is friendly and helpful, while the second set of messages is salesy and pushy. Nobody wants to be sold to, so make sure to avoid coming across as pushy when you’re reaching out to your followers.
Be consistent with your posting
If you want to turn your Instagram followers into clients, then you need to be consistent with your posting. This means that you should post high-quality content on a regular basis. Additionally, you should make sure to interact with your followers regularly.
By being consistent with your posting, you’ll be able to show your potential clients that you’re an expert in your field. Additionally, you’ll be able to build trust with your followers, which is essential if you want to turn them into clients.
Ways to help you stay consistent with your posting
– Set aside time each day to plan and schedule your posts
– Use a content calendar to plan out your posts in advance
– Create a folder of photos and videos that you can use for your posts
– Hire us to help you manage your postings
Create Strong Call-To-Actions
A call-to-action (CTA) is a statement or phrase that encourages your followers to take a specific action. For example, a CTA could be something like “click the link in my bio to sign up for my personal training program.”
When it comes to creating CTAs, you need to make sure that they are strong and clear.
Additionally, you should make sure that your CTAs are relevant to your target audience. For example, if you’re a personal trainer who specializes in helping people lose weight, then your CTAs should be focused on getting people to sign up for your weight loss program.
Some examples of strong CTAs that you can use
Example 1: Click the link in my bio to sign up for my personal training program.
Example 2: DM me if you’re interested in hiring me as your personal trainer.
Example 3: Visit my website to learn more about my personal training services.
Example 4: Check out my blog for helpful fitness tips and advice.
Use lead magnets
A lead magnet is a freebie that you offer to your followers in exchange for their contact information. For example, you could offer a free workout guide in exchange for people’s email addresses.
Lead magnets are an effective way to capture people’s attention and get them to take action. Additionally, they can help you build your email list, which is essential for marketing your personal training business.
Some examples of lead magnets that you can use:
– Free workout guide
– Free diet plan
– Free fitness tips e-book
– Free consultation call
By offering a freebie, you’ll be able to increase the chances of people taking action and giving you their contact information
Don’t be afraid to sell your services
Once you’ve built up a rapport with your followers and you’re providing value in your bio, it’s time to start selling your services. This can be done by posting photos and videos of you training clients, writing blog posts about your services, or even creating promotional material.
The key is to be subtle with your selling. You don’t want to come across as too salesy or pushy, as this will turn people off. Instead, you should focus on providing value and building trust with your followers.
Some examples of ways that you can sell your services:
– Include a link to your personal training website in your bio
– Post photos and videos of you training clients
– Write blog posts about your personal training services
By selling your services in a subtle and effective way, you’ll be able to increase the chances of people taking action and hiring you as their personal trainer. The key is to be creative and to let your followers know what you have to offer.
Faq
Q: how do i start building an audience on instagram?
A: The best way to start building an audience on Instagram is to post interesting and engaging content that your target audience will find value in. Additionally, you should use hashtags, geotagging, and other strategies to reach new people
Q: how often should i be posting on instagram?
A: how often you should be posting on Instagram depends on how active you want to be. If you’re just starting out, you may want to post 1-2 times per day. However, if you’re more established, you may want to post 3-4 times per day. The key is to find a posting frequency that works for you and that you’re comfortable with.
Conclusion
If you want to turn your Instagram followers into clients, then you need to be consistent with your posting, create strong call-to-actions, use lead magnets, and don’t be afraid to sell your services. By following these tips, you’ll be well on your way to success as a personal trainer or online fitness coach. Thanks for reading!
If you’re looking for help in turning your Instagram followers into online personal training clients, then reach out to us! We offer a variety of services that can help you grow your business and succeed in the online fitness world. Contact us today to learn more!
