1. Choose a web host and register a domain name:
Registering a domain name and choosing a web hosting plan are two of the most important decisions you’ll make when setting up a website. Your domain name is your online identity – it’s how people will find you on the internet. And your web host is where your website lives – it’s where all your website files are stored. So it’s important to choose wisely!
The first step is to choose a domain name that reflects your brand or business. Keep it short, sweet, and easy to remember. Once you’ve got your domain name, the next step is to find a web host that can give your site a home on the internet. There are many different types of web hosts out there, so do some research to find one that meets your specific needs. And finally, don’t forget to consider the cost of both domain registration and web hosting when making your decision – you don’t want to overspend on either! Here are some great web hosting companies:
- Siteground: https://www.siteground.com/
- InMotion Hosting: https://www.inmotionhosting.com/
- Bluehost: https://www.bluehost.com/
- WP Engine: https://www.wpengine.com/
- DreamHost: https://www.dreamhost.com/
- HostGator: https://www.hostgator.com/
2. Choose the right website builder
With so many website builders on the market, it can be difficult to know which one is right for you. There are a few key factors to consider when choosing a website builder, including ease of use, cost, and features. One of the most important factors is ease of use.
After all, you don’t want to spend hours trying to figure out how to build your website. Look for a builder that is intuitive and easy to use.
Another important factor to consider is cost. Some builders are free, while others charge a monthly fee. Be sure to consider your budget when selecting a builder.
Finally, take a look at the features each builder offers. Some builders have more robust features than others, so be sure to choose one that offers the features you need. With a little research, you’ll be able to find the perfect website builder for your needs.
Here are some great website builders to consider:
- Wix: https://www.wix.com/
- Weebly: https://www.weebly.com/
- Squarespace: https://www.squarespace.com/
- WordPress: https://wordpress.com/
- Shopify: https://www.shopify.com/
- Elementor (our personal favorite): https://elementor.com/
3. Design your website pages
Homepage
Your personal trainer website homepage should be structured in a way that allows visitors to quickly and easily learn about your services and how you can help them reach their fitness goals.
The page should also provide an easy way for visitors to contact you to schedule a consultation or training session. Ideally, the page should be divided into sections that cover your experience, qualifications, rates, and contact information.
Each section should be clearly labeled and easy to find. In addition, the page should feature positive testimonials from past clients to show potential clients what you are capable of. With a well-designed homepage, you will be able to attract more clients and grow your business.
About page
When potential clients visit your personal trainer website, one of the first things they’ll want to know is who you are and what you’re all about. That’s why it’s important to have a well-crafted About page that gives visitors a snapshot of your experience, qualifications, and personality. Start by introducing yourself in a friendly and relatable way.
Then, list your credentials and highlight any unique experiences or training methods that you offer. Finally, wrap up with a statement that sums up your philosophy as a trainer and inspires confidence in your ability to help others reach their fitness goals.
By taking the time to create a well-rounded About page, you can give potential clients the information they need to make an informed decision about whether or not to work with you.
Services page
A well-designed services page is essential for any personal trainer website. This page should clearly outline the services you offer, as well as the pricing and package options. It should also be easy for visitors to find and navigate. Here are some tips for creating an effective services page:
Here are some great website builders to consider:
- Include a clear and concise headline that outlines what you offer.
- Use bullet points or short paragraphs to list your services.
- Include pricing information so that visitors know what to expect.
- If you offer different packages, be sure to include details on each one.
- Use visuals, such as photos or videos, to highlight your services.
Pricing page
Your pricing page is a crucial part of your site, as it can help to convert visitors into paying clients. When designing your pricing page, there are a few key elements to keep in mind.
First, be sure to list your services and rates clearly. You should also include any special offers or discounts that you are currently running. Be sure to structure your pricing information in an easy-to-read format, and use positive language that will inspire potential clients to sign up for your services.
Finally, don’t forget to include a call-to-action, such as a “Book Now” button, so that visitors can easily take the next step. By following these tips, you can create a pricing page that will help you to attract new clients and grow your business.
Contact page
The contact page is one of the most important pages on your personal trainer website. It’s the page that potential clients will use to get in touch with you. As such, it’s important to make sure that your contact page is clear, concise, and easy to use. Here are a few things to keep in mind when creating your contact page:
- Include your name, email address, and phone number. Make it easy for potential clients to reach you.
- Use a simple form layout. Don’t try to cram too much information into the contact form itself. Keep it straightforward so that people can easily fill it out.
- Add a call-to-action. Tell visitors what you want them to do once they’ve reached your contact page. Do you want them to schedule a consultation? Fill out a questionnaire? Let them know what the next step is.
Privacy policies and general terms and conditions
State rules of your website and how you use any client information you gather.
Blog page
A well-designed blog is an essential part of any personal trainer website. Not only does it give potential clients a sense of your approach and style, but it also allows you to share your knowledge and expertise.
When structuring your blog, be sure to include a mix of long-form articles and shorter posts. Feature articles should be in-depth and informative, while shorter posts can be used to highlight recent news or events. Also, be sure to include plenty of photos and videos.
This will help to break up the text and make your site more visually appealing. Finally, don’t forget to create an RSS feed so that your readers can subscribe to your blog and receive new posts as they’re published. By following these simple tips, you can ensure that your personal trainer website has an engaging and effective blog.
4. Add content to your website
Now that you’ve designed your website and created all of the necessary pages, it’s time to start adding content. This is where you’ll really start to bring your site to life. When adding content to your website, there are a few things to keep in mind.
First, be sure to write in a clear and concise manner. Use language that is easy to understand and free of jargon. Second, use images, videos, and infographics to break up your text and add visual interest to your site. And third, be sure to proofread your content before publishing it. This will help to ensure that your site is free of errors and typos.
Try not to use to stock photos because it looks less professional. But if you must, make sure they are high quality and relevant to the topic you’re writing about. Try websites such as Pixabay and Pexels for free, high quality stock photos.
5. Make sure your website is mobile-friendly
In today’s world, it’s more important than ever to make sure that your website is mobile-friendly. With so many people using smartphones and tablets to access the internet, it’s crucial that your site can be viewed on these devices. If your site isn’t mobile-friendly, you risk losing potential customers and clients.
When designing your website, be sure to keep mobile users in mind. Use a responsive design so that your site can be easily viewed on all devices. And use large, easy-to-read fonts so that people don’t have to zoom in to read your content.
Additional Steps
6. Promote your website
Once your website is up and running, it’s time to start promoting it. There are a number of ways to do this, but one of the best is to use social media. Create accounts on popular social networking sites such as Facebook, Twitter, and Instagram.
Then, start sharing your content with your followers. You can also use paid advertising to promote your website. Services such as Google AdWords and Bing Ads can help you reach a wider audience with your ads.
7. Search engine optimise your website
For personal trainers, having a website is essential for attracting new clients and building your business. However, simply having a website is not enough. You also need to make sure that your site is visible to potential clients who are using search engines like Google, Yahoo, and Bing.
This process is known as search engine optimization, or SEO. Luckily, there are a few simple steps that you can take to improve your site’s ranking in the search results. First, make sure that your site is well-designed and easy to navigate.
Second, add keyword-rich content that accurately reflects what your site is about. Finally, create backlinks to your site from high-quality websites. By following these steps, you can ensure that your personal trainer website will be seen by the people who are most likely to use your services.
8. Add your website to Google
One of the most important steps in ensuring that your website is visible to potential customers is submitting it to Google. By taking this simple step, you can ensure that your site appears in Google’s search results when people are looking for products or services that you offer.
In addition, submitting your site to Google can help to increase its PageRank, making it more likely to appear at the top of the search results. While there are a number of ways to submit your site to Google, the simplest and most effective method is to use the Google Search Console.
This free tool will walk you through the submission process and provide you with valuable insights into how your site is performing on Google. As any business owner knows, appearing on the first page of Google’s search results is essential for driving traffic to your site.
By taking the time to submit your site to Google, you can make sure that your business is visible to potential customers and position yourself for success.
9. Check your website speed
A website’s speed is important for many reasons. Not only do users expect pages to load quickly, but Google also uses page speed as a ranking factor.
As a result, it’s essential to regularly check your site’s speed and make improvements where necessary. Fortunately, there are a number of tools that can help you with this task. Google’s PageSpeed Insights is a free tool that provides detailed insights into your site’s performance. Once you’ve entered your URL, the tool will analyze your page and provide a score between 0 and 100.
You can then view a list of page-speed suggestions and implement them as needed. Another useful tool is GTmetrix, which not only provides insights into your page-speed but also allows you to track your progress over time.
By regularly checking your site’s speed and making improvements, you can ensure that users have a positive experience and that your site remains visible in search results.
Conclusion
Now that you know the importance of website design, content, and SEO for personal trainers, it’s time to take action! Start by designing a mobile-friendly website that is easy to navigate. Then, fill your site with keyword-rich content that accurately reflects what your business is all about.
Finally, take steps to improve your site’s ranking in the search results. By following these steps, you can ensure that your personal trainer website is seen by potential clients and position yourself for success. And that is how you can build yourself a personal trainer website.
Need help building your personal trainer website? Let’s Build That Site can help you create a professional, keyword-rich site that attracts new clients and helps you grow your business. Contact us today to get started.
