Ready for high season, before high season

First Bonaire Car Rental hire out cars and run buggy tours on Bonaire. It is the kind of business where most of the year's income arrives in a few months, and where a visitor who can't find you books with whoever they find instead.

They came to us before high season with a website almost nobody was reaching, and competitors who were being reached instead.

Traffic to the site was low and slipping. People planning a Bonaire trip were searching, finding other rental companies first, and booking there. So the problem was never the cars or the prices, it was that the business wasn't turning up at the moment people decide.

And the clock was the real constraint. A rebuild that lands in February is a rebuild you paid for and didn't use.

We built a new site designed to be found: fast, clear, and structured so search engines can tell exactly what it offers and where. Booking a car or a buggy tour is a short, obvious path on a phone, because that is where holiday planning happens.

Around it we ran their social channels and a search strategy aimed at the same people: visitors planning a Bonaire trip, in the weeks before they arrive.

• A new, search-optimised website for rentals and tours
• Mobile-first booking and enquiry flow
• An ongoing SEO strategy aimed at Bonaire trip planning
• Social media management across their channels